10/29/2026
What comes first: the form or the experience?
At March Studio, we don’t begin with a predetermined image of what a building should look like.
We begin with questions. How will people move through the space? How will they use it? What should it feel like?
As Todd Erlandson, FAIA, explains, his approach to architecture evolved from thinking about buildings as forms to understanding them as a series of human experiences.
The final design emerges through that process, shaped by the people who will inhabit it.
Experience first. Form follows.