10/21/2026
More than 2,100 recipe sites are being run by people who don’t exist, and the brands advertising on them may not even know it. I wrote about what this says about how AI is being used in the kitchen, why it makes me sad, and how home cooks can protect themselves. After two decades building for home cooks, I have some opinions.
https://bakespaceshop.com/blogs/bakecamp-news/emily-blunt-does-not-have-a-baking-blog-how-to-spot-a-recipe-site-run-entirely-by-ai
Somewhere in Morocco, someone is running a baking website starring a busy mom named Elena, who says she wanted to connect with her roots through cake but felt overwhelmed by complicated recipes. Elena has a floral apron, a cozy kitchen, a family smiling around the dinner table, and the face of Emily...