X-IDENTITY

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Crafting visions and identities

www.x-identity.com

09/13/2026

Today, the last ball of the season lands here. 🎾

Arthur Ashe Stadium. The largest stage in tennis, home of the US Open since 1997, named for the man who won the very first one. This Sunday it crowns a champion. And its next chapter is already designed.

Every frame in this video is a rendering. X-IDENTITY has been part of every step of the design of the reimagined home of the US Open, visualizing it as it took shape: the suites, the clubs, the concourses, and the life inside them. Created together with HOK + ROSSETTI, the architects behind Arthur Ashe from the beginning.

Enjoy the final today. The future is already in the works.

Sound up. 🔊

Visualization ExperienceDesign SportsArchitecture

03/12/2026

Why stills are the foundation, but animation is the heartbeat.

At X-identity, we often ask ourselves: How does a virtual space actually breathe?

While a static rendering provides the necessary precision and architectural clarity, animation allows us to explore the "in-between" moments. In our latest work for the MSC Yacht Club at , we moved past the snapshot to capture the true atmosphere of the Miami GP.

Movement reveals what a still cannot:
- The transition from the high-octane roar of the track to the refined quiet of the lounge.
- The play of light and shadow that defines a guest’s journey.
- The "energy" that makes a render feel like a destination.

We remain incredibly curious about the power of CG to tell a story and are humbled to help define the visual language for such an iconic global event. 🏁 🥂

02/11/2026

The best seat in the house? We think so. 🏁🥂

Get a glimpse of the new MSC Yacht Club at .
X-identity had the pleasure of crafting the experience for this incredible space.

We wanted to capture that specific Miami energy, where the thrill of the race meets the chill of the pool deck. ☀️🏎️

Swipe to see the details! 👉

11/20/2025

At the UPT Career Fair, we connected with driven, curious students whose questions and motivation were truly inspiring.
Kudos to the team, whose energy and commitment made every conversation count.

Staying actively connected with the next generation of designers and creatives is an essential obligation for us. It allows us to fulfill our commitment to providing opportunities and educating emerging talent on the latest technology and innovative design practices, regardless of a project’s scale.

X-Identity is always looking to welcome fresh talent and is currently offering internship positions. We encourage you to reach out and apply!

Apply here: lnk.to/apliko

11/06/2025

From the grandstands to premium seating, here’s your sneak peek at what race day views will look like at the INDYCAR Grand Prix of Arlington. 🔥🏎️

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