10/28/2026
Tomorrow on LivLive: The Original Lobster in a world of marketing cheese...Mark Harari!
What makes your business different?
It's a simple question, but one that surprisingly few businesses can answer convincingly.
Tomorrow I'm joined by Mark Harari, Vice President of Remodelers Advantage, award-winning marketing strategist, and author of "Lobster on a Cheese Plate: How to Stand Out, Attract the Best Clients, and Win Every Sale That Comes Your Way."
Mark has spent decades working in and around the remodeling industry, helping business owners understand what makes them different, how to communicate that value, and how to attract customers who are the right fit.
We'll talk about why so many businesses look and sound exactly alike, the difference between marketing and branding, and whether differentiation is something you discover about your business or something you intentionally create.
We'll also explore how customer expectations are changing, what makes marketing effective, and how AI may fundamentally change the way customers find and evaluate businesses.
And of course, we'll get into the obvious question: What's with the lobster on a cheese plate?
Whether you're running a remodeling company, building a professional practice, or trying to grow any business in a crowded market, this should be a great conversation about standing out, creating value, and building a brand that actually means something.
Join us LIVE Wednesday on LivLive! 10am Central
