Father Rabbit

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Father Rabbit Curated homewares, fashion & thoughtful gifts. Open 7 days + always online. Father Rabbit is pedantic, particular, stern and slightly narrow-minded.

Visit us in-store:
Herne Bay | 232 Jervois Rd
Ōrākei Bay | 228 Ōrākei Rd, Remuera
Newmarket | 6A Kent St He;
irons his pillowcases
prefers the cold side of the pillow
suggests if you are going to do it, do it properly or not at all
is practical
prefers you finish what you started
likes his crème brulee unadulterated
tucks his sheets in with hospital corners
is happy to advise
prefers fresh and smelling of lavender
is meticulous in the laundry
is disciplined and discerning
is unfussy but not necessary plain
uses a top sheet

He could be similar to your father or grandfather? We appreciate his advice, but we only take from it what we need. He is everything we are not. His life is clockwork and perfection. Some people might call him neurotic. Father Rabbit selects, curates, and recommends to customers aspiring to do things just right, and right the first time. Father Rabbit gives his approval, his stamp on every-day product. He is not about choice. His home is open to view. The artists in residence have put their best work forward and Father Rabbit has selected his favourites. Take a leaf out of his recipe book, wander through his garden, and think about his product selections. You might just learn something.

03/11/2026

Father Rabbit Capsule 01. ⁠
INSTORE TOMORROW⁠
⁠

02/11/2026

It’s beginning to look a lot like… the warehouse is busy.⁠
⁠

Father Rabbit, Capsule 01.⁠Available online now.In-store from Wednesday 4th November.⁠⁠Design & Creative Direction | Hal...
29/10/2026

Father Rabbit, Capsule 01.⁠
Available online now.
In-store from Wednesday 4th November.⁠
⁠
Design & Creative Direction | Haley Vizcarra & Cerise Koti⁠
Photography | Katie Begbie⁠
Production & Social Content | ⁠
Wardrobe Assistant | .jpg
⁠Hair & Makeup | Isha Nirmalan | Makeup Artist⁠
Model | Lana Unique Model Management

20/10/2026

We have been busy unpacking our latest arrival.⁠
Father Rabbit Capsule 01 - launching 29th October.⁠
⁠

15/10/2026

Father Rabbit Capsule 01. ⁠
Launching 29th October⁠.⁠
⁠

08/10/2026

We’ve been keeping something under wraps.⁠
Father Rabbit Summer Capsule. Coming soon.⁠
⁠

08/10/2026

Summer is coming and we are ready.⁠
Beldi and Kinto, at Father Rabbit.⁠
⁠

05/10/2026

Our biggest sale yet.⁠
⁠
The Father Rabbit Warehouse Sale is here. We’re making room for summer, with plenty of favourites reduced across fashion, home and more.⁠
⁠
Shop in store + online now - link in bio
⁠

02/10/2026

unmade. resortwear. live now.

all 100% linen. effortless, undone, made for summer.

Address

Herne Bay, Ōrākei Bay & Newmarket
Auckland

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 10am - 5pm

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