16/10/2026
It has been a week full of encounters, and one of the most meaningful was welcoming a group of valued retail partners from the United Kingdom to our factory in the heart of Europe.
Walking through the production floor, they saw that every GRAFF fixture begins long before it reaches a project: with the people who cut, shape, and finish each piece by hand, with patience and precision. Not a production line, but a series of decisions, each one made with care.
For a retail partner, that changes the conversation. A fixture stops being a catalogue entry and becomes the result of a choice someone made on purpose, and that is a story worth bringing to every client who walks into the showroom.
Thank you to West One Bathrooms, Cheshire Tile & Bathroom and James Hargreaves (Plumbers Merchants) Ltd for spending the day with us and for asking the questions that make us look closer at our own work.
Discover GRAFF - The Art of Bath: www.graff-designs.com