“Apothalinea” is a portmanteau that describes how I wanted to live life. A “Portmanteau” is just a fancy way of saying: a word that blends the sounds of two words, and combines the meanings of two words, into one. (...Do I need to explain that? )
Apotheosis is a word that describes a "deification." Ok yes, it’s a little odd, and definitely not in the "literal" sense... but hear me out. If we don't love and treat ourselves like the magical incredible souls that we are, who will? If we don't believe we deserve it, why would anyone else? It always starts with us. Alinea is an old typography term for "the beginning of a new thought process." You know the paragraph symbol? That is an "Alinea." Each day is a new day, a new "paragraph," if you will. It's a new chance that brings new hope. A chance to do things differently, perhaps something the best version of ourselves would do. This is Apothalinea. rRsing above what tries to hold you down, and actively striving to be the best version of yourself. We aren't perfect of course, and that is OK. Understanding all of that- That is the light. The light that liberates us from the "should be's" and allows us to just BE. Be inspired by the light. Apothalinea is a small batch, hand-poured, cruelty-free product infused with mostly love. Sometimes it’s just straight WTF. Each product may have variations in appearance, which is the result of a unique handmade product. I hope that this brings as much joy into your home as it brings me in creating it! PS. Bigger picture feel good sh*t: 10% of our profit will be donated to PAWS & The Soup Ladies. If you’d like to read more information about why these organizations are so amazing: check it out below! https://www.paws.org
http://www.soupladies.org
Apothalinea is pending trademark of Alinea Designs Studio LLC
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